What is an attractive property ad copy? - 5+1 practical tips
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What is the text of an attractive real estate ad? - 5+1 Practical Tips
A compelling real estate ad copy is one of the - undeservedly neglected - super-weapons of successful selling. Well composed, inviting photos alone are worth nothing! Carefully crafted copy can make a property stand out from the crowd, attracting the attention of potential buyers. Because, after all, good wine needs a signature!
Instead of using generic real estate ad copy samples, create your own unique content! Here are 5+1 handy practical tips that can speed up your sale.
- Defining your target audience
Before you write anything, you need to define who you want to sell to. "To everyone" is not a good answer!
Target directly those for whom the property may be ideal, and highlight the features that are of value to them (e.g. a 4-bedroom apartment can comfortably accommodate a family with several children).
- Starting with a short start
Collect the most important features of the property - preferably in a short, yet easy-to-read sentence.An example of a well put together headline for an advertisement text:
"Gallery apartment with private garden area 10 minutes walk from the city centre"
- Complete advertisement text
Claiming a lie or using euphemisms is not recommended! The text of the real estate advertisement also functions as a kind of pre-filter. You can save time and energy if you only have to show interested parties who are actually looking for this type of house or apartment.
- Avoid clichés!
Avoid overused, empty, meaningless expressions! Examples include "beautiful jewelry box," "nice neighborhood," "excellent condition" or "great opportunity." Instead, write concretes! For example, "There is a nursery, school and shopping nearby, within a 10-minute walk."
- Pictures are as powerful as words
A visually compelling ad will always get more attention. Use wide-angle, properly illuminated images. Before you photograph your property, clean up, tidy up and pack away personal items!
To learn more about how to take spectacular real estate photos, click here!
Remember: if your minis are unset.
+1 - Masterfully composed real estate ad copy with AI
Have trouble writing your real estate ad copy? We've incorporated the latest version of Chat GPT 4.0-s into the site. Using this feature is easy, you don't even need to formulate commands (prompts). All you need to do is enter the main parameters and you can automatically generate your own unique real estate ad text!
If necessary, you can translate the text into English just as quickly, with a single button press (using DEEPL, a much more efficient tool than Google Translate, which also takes context and language features into account).
